Package Design Agency: Coke goes ‘Arctic’ white
Coke it turning its red cans white to mark a partnership with the World Wildlife Fund to help protect the Arctic habitat of the polar bear, which is facing degradation as sea ice melts at an “alarming...
View ArticlePrivate Label Package Design Builds Loyalty for Retailers
Thanks to their increasing allure for shoppers, private-label brands—a.k.a. “house, “store,” and “own” brands—have become big business for retailers. The Private Label Manufacturers Association (PLMA...
View ArticleFood Packaging Target the Right Person the Right Way
According to “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” a recently released report from market research firm Packaged Facts, the modern American mom is at the center of...
View Article5 Unique Household Packaging Designs You’ll Never Expect
Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice...
View Article
